Great Clips Appoints Traci Elder as Vice President of Marketing and Communications
Minneapolis, Minn. (March 9, 2026) — Great Clips, Inc. is pleased to announce that Traci Elder has joined the company’s Senior Leadership Team as Vice President of Marketing and Communications.
Elder is an award-winning marketing leader with deep experience building and scaling category-leading franchise brands. She most recently served as Vice President of Brand Strategy and Creative Expression at Purpose Brands, the world’s largest portfolio of fitness, health, and wellness franchise brands, including Anytime Fitness, Waxing the City, The Bar Method, Stronger U, and Basecamp Fitness.
In her role at Great Clips, Elder will lead efforts to strengthen, grow, and communicate the Great Clips brand, both internally and externally. Her responsibilities span a broad range of marketing and communications functions, including strategic planning, creative development, digital marketing, partnerships, promotions, public relations, social media, cause marketing, and customer insight strategy.
A key focus of Elder’s role will be helping Great Clips franchisees drive revenue and customer counts through effective, insight-driven marketing and communications.
“Traci brings a rare combination of strategic vision, creative excellence, and deep franchise experience,” said Rob Goggins, CEO and President at Great Clips. “Her track record with category-leading brands makes her a great addition to our leadership team, and we’re excited about the impact she will have on our brand and driving customer growth and profitability for franchisees.”
Elder’s appointment underscores Great Clips’ continued investment in marketing to support long-term brand growth and franchisee success.
About Great Clips
Great Clips, Inc. was established in 1982 in Minneapolis. Today, Great Clips has over 4,400 salons throughout the United States and Canada, making it the world’s largest salon brand. Great Clips is 100 percent franchised, and salons are owned locally by nearly 600 franchisees across the U.S. and Canada. Great Clips franchisees employ more than 31,000 stylists. Great Clips franchised salons provide value-priced, high-quality haircare for men, women and children. Getting a great haircut at a Great Clips salon is more convenient than ever with Online Check-In and Clip Notes®. To check in online, visit app.GreatClips.com or download the free app. For more information about Great Clips, Inc. or to find a location near you, visit GreatClips.com.